A natural charcoal toothpaste with a host of bioactive and organic ingredients including soothing aloe vera, activated charcoal, icelandic moss and tea tree oil, which help maintain healthy teeth. You can be sure that you are getting all the benefits of a fluoride-free toothpaste, rich in natural ingredients that really work, every time you brush:aloe vera - helps soothe gums. Charcoal – naturally whitens & removes impurities. Tea tree oil - natural antiseptic. Silica - for natural whitening. Icelandic moss - for natural whitening. Stevia - natural sweetener. Horse chestnut – anti-inflammatory. Menthol – natural flavour.